Saudia Airline X Ethar Bakhair X L&F 
"Welcome to our future"
The illustration icon system aims to create a diverse, local, and modern cast of characters that embody the true spirit of Saudia Airlines’s new branding identity: “Welcome to our future" with a local dynamic touch.
These characters will evoke a sense of warmth, inclusivity, and local connection, ensuring that people feel instantly welcomed and connected. The goal is to foster a sense of belonging and enable everyone to relate to these characters and their stories in a simple and friendly way.

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